To fully leverage the power of online marketing, you need good people and even better marketing strategies. One of the key players you need on your team is a Digital Marketing Manager — an expert who can strategize and execute campaigns to skyrocket your online visibility. But what is a digital marketing manager and what can they do to organize and operationalize your marketing needs?
Understanding the Role of a Digital Marketing Manager
Digital Marketing Managers are the masterminds behind successful online marketing strategies. They plan and execute digital marketing campaigns, analyze their effectiveness, and continuously fine-tune them for maximum impact.
Digital Marketing Manager Tasks
- Optimizing blog posts Search Engine Optimization (SEO)
- Content creation and management
- Conducting email marketing campaigns
- Managing your social media accounts (Facebook, Twitter, Instagram, Tiktok)
- Running paid advertising (PPC campaigns)
- Measuring campaign effectiveness using analytics and reporting
The Power of a Digital Marketing Manager
Digital Media Content Specialists often work hand-in-hand with Digital Marketing Managers. These content creators focus on creating and optimizing multimedia content like videos, images, and interactive content to reach your target audience. However, Digital Marketing Managers focus more on the 10,000-foot view by creating strategies and integrated campaigns to accomplish your marketing goals.
Think of your digital marketing manager being like the coach on your marketing team and the content specialists being like the players executing on the strategy.
Benefits of a Content Marketing Manager
Content Marketing Managers hold the key to engaging potential customers with compelling stories. They plan and manage content strategy, development, and promotion, driving both brand awareness and conversions.
Why Outsource Your Digital Marketing Team to Global Hola
Finding the right talent to manage these digital marketing tasks in-house can be challenging for small to medium-sized businesses, and digital marketing agencies often charge exorbitant rates for sub-par service. But with Global Hola, we help build your marketing team that you can manage directly, providing direct task management to seasoned marketing professionals at a price you can afford. With your outsourced digital marketing team experts via Global Hola, you can:
- Access a pool of expert talent with a breadth of marketing strategy and content creation experience
- Save on the costs of hiring, training, and retaining in-house staff
- Enjoy the flexibility to scale your marketing efforts up or down as needed
- Focus on your core business functions
Examples of How to Outsource Digital Marketing Roles
Example 1: Local Retailer’s Digital Transformation
Let’s consider a local brick-and-mortar retailer wanting to establish an online presence but has little digital marketing expertise. They outsource their digital marketing management to a company specializing in digital marketing roles outsourced in the Philippines.
The external digital marketing manager develops a comprehensive online strategy, including a new e-commerce website, social media campaigns, and targeted email marketing. Within a year, the retailer sees a 40% increase in sales, half of which comes from their new online store and email campaigns.
Example 2: Tech Startup’s Explosive Growth via Digital Marketing
A tech startup with a cutting-edge product struggles to generate leads. They outsource their digital marketing to an outsourcing agency like Global Hola to build their marketing team. The digital marketing manager from the agency implements a content marketing strategy, an SEO campaign, and a paid advertising strategy. As a result, website traffic increases by 300%, and the startup’s lead generation improves significantly, leading to a dramatic increase in sales.
How Much Does an Outsourced Digital Marketing Manager Cost?
Outsourcing roles like Digital Marketing Managers, Digital Media Managers, and Content Marketing Managers to companies like Global Hola can help you stay ahead of the curve at a competitive rate. Here are our hourly rates for digital marketing roles:
- Digital Marketing Manager: $14/hour
- Digital Marketing Specialist: $13
- Graphics Video Editor: $11/hour
- Seo Specialist: $13/hour
Ready to build your online marketing team?
Get started with Global Hola.